The trust layer for textile supply chains

We are the digital infrastructure connecting Asian factories to the EU market, unlocking multimillion dollars of opportunity for our customers

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Industry

Cleantech · Sustainability

Supply Chain

Compliance

Textiles

Company Type

Blockchain Tokenization

Data Marketplace

Business Intelligence

B2B SaaS

Location

Amsterdam, NL

Launched in

2023

Investment type

Seed for Equity

Launched in

2023

Investment type

Seed for equity

Investor Memorandum

Fundraising Timeline

Data Room Access

5x

Revenue growth

Producers on the AWARE™ platform see up to 5x growth in their revenues

6.4M

Kgs of materials

Sustainable material tokenized on the AWARE™ platform

200+

Active users

Users in the supply chain across Asia, Europe, and USA trust our platform

Power in the €180B textile industry is shifting from Western brands to Asian producers.

Power in the €180B textile industry is shifting from Western brands to Asian producers.

The Problem

The Problem

Textile producers in Asia need to level up for regulations and market access. Western brand-driven solutions don't work

Textile producers in Asia need to level up for regulations and market access. Western brand-driven solutions don't work

Asian textile producers already own supply chains, but lack the trust of western brands

Asian textile producers already own supply chains, but lack the trust of western brands

This blocks them from scale, differentiation, and direct EU market access

This blocks them from scale, differentiation, and direct EU market access

The Solution

The Solution

AWARE™ builds the digital infrastructure layer to establish trust in supply chains. We have the trust, the technology, and the team

AWARE™ builds the digital infrastructure layer to establish trust in supply chains. We have the trust, the technology, and the team

Trust

From both western brands

and Asian textile producers

Technology

Cryptographic verification - providing tamper proof data

Team

Founder with 30+ years of industry experience leading experienced specialists

The Opportunity

The Opportunity

A billion euro market

A billion euro market

TAM

TAM

€5.54B

All textile fibres globally tokenised using our platform mean €5.54 billion ARR opportunity

SAM

SAM

€278M

Tokenising all sustainable fibres in Asia represents a €278 million ARR opportunity.

SOM

SOM

€27.8M

Penetration of 10% of the sustainable fibre volume in our current countries of operation equates to €27.8 million ARR

This is the moment

This is the moment

Asian governments are investing millions in compliance systems, Western governments are stepping up on regulations - which will apply to today's sustainable materials

NAFFIC established in 2019 with approval from China’s Ministry of Industry and Information Technology with the goal of innovation in textiles and access to European markets

NAFFIC established in 2019 with approval from China’s Ministry of Industry and Information Technology with the goal of innovation in textiles and access to European markets

The European Union’s Ecodesign for Sustainable Products Regulation (ESPR) has positioned traceability as the ‘technical passport’ to market access

The European Union’s Ecodesign for Sustainable Products Regulation (ESPR) has positioned traceability as the ‘technical passport’ to market access

Competition is not ready

Competition is not ready

AWARE™ is the fiber-forward solution providing high-quality tamper proof data, trusted both by Western markets and Asian governments, while they focus on Western brands alone

Brand driven platforms

Brand driven platforms

They can’t guarantee trusted data. Their systems depends on private data that can't be independently verified.

They can’t guarantee trusted data. Their systems depends on private data that can't be independently verified.

Digital Product Passport tools

They are disconnected from supply chains. They provide visualizations but without a solid basis

They are disconnected from supply chains. They provide visualizations but without a solid basis

Producer-built platforms in Asia

They struggle to earn trust in EU markets. Cultural and legal challenges hinder widespread adoption

They struggle to earn trust in EU markets. Cultural and legal challenges hinder widespread adoption

We’re making waves

We’re making waves

We have agreements with Asian governmental backed industry organisations. They will endorse AWARE™ to their members

Honored to have represented AWARE™ Traceability Technology as a guest of honor at the opening ceremony of the 14th Jiangsu (Shengze) Textile Expo 2025.

Honored to have represented AWARE™ Traceability Technology as a guest of honor at the opening ceremony of the 14th Jiangsu (Shengze) Textile Expo 2025.

Leadership Team

Leadership Team

A seasoned mix of operators - combining energy and experience, with industry expertise as well as outside outlook.

Feico van der Veen

Founder, MD

30+ years of scaling global businesses in sustainable textiles, supply chains and innovation. Founded and exited multiple ventures.

Rhys Davies

Product

Product leader with experience managing a teams and building mission driven products in deep tech, cloud, IoT, open source, and climate tech.

Koen Warmerdam

Sales

Fashion entrepreneur with 15+ years of experience in sales, production, and sustainable brand building. Co-founder of Unrobe, as sustainable clothing brand.

Maaike Orta

Marketing

Marketing leader with 8+ years of driving growth, brand visibility, and stakeholder engagement across SaaS, sustainability and consumer sectors.

The Movement B.V.

Kon. Wilhelminaplein 1 · 1062 HG Amsterdam

The Netherlands

feico.vanderveen@wearaware.co

+31 6 543 65 044 (Feico)

AWARE™ and Crypto TC® are registered trademarks of The Movement IP B.V., The Netherlands

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